Lifestyle Brand

Cookies

The Most Recognized Cannabis Lifestyle Brand

San Francisco, CAEst. 2012Founded by Berner (Gilbert Milam Jr.) & Jai Changcookies.co
4.7(23,456 reviews)

Founded by rapper Berner, Cookies is the most recognized cannabis lifestyle brand globally. Known for exclusive genetics and premium flower.

87
Overall Score
88
Lab Transparency
$$$
Price Range

Available In

CA
CO
FL
MI
NV
OR
WA
AZ

About Cookies

Cookies was founded in 2012 by rapper and entrepreneur Berner (Gilbert Milam Jr.) and master cultivator Jai Chang in San Francisco. What began as a collaboration to develop exclusive cannabis genetics has grown into the most globally recognized cannabis lifestyle brand in the world.

The brand's signature strain, Girl Scout Cookies (GSC), became one of the most influential cannabis strains of the 2010s — spawning dozens of phenotypes and crosses that dominate dispensary menus to this day. Cookies' genetics program, developed with Jai Chang, has produced dozens of exclusive strains including Gelato, Sunset Sherbet, and London Pound Cake.

Cookies operates dispensaries in multiple states and licenses its brand to partner cultivators who must meet strict quality standards. The brand's streetwear aesthetic — the iconic blue and white Cookies logo — has made it as recognizable in hip-hop culture as in cannabis culture.

While Cookies is primarily known for flower, the brand has expanded into vapes, concentrates, and an extensive apparel line. Their dispensaries are destination experiences, featuring exclusive drops, celebrity appearances, and merchandise that sells out within hours.

Pros & Cons

Strengths
Iconic brand recognition
Exclusive genetics
Premium flower quality
Strong community
Weaknesses
Very premium pricing
Inconsistent availability
Limited product diversity

Awards & Recognition

High Times Cannabis Cup Best Hybrid (multiple years)
Leafly Strain of the Year (GSC)
Forbes Cannabis Influencer Award
Rolling Stone Culture Award

Certifications

State Licensed
Berner Certified

Company Values

Exclusive genetics development
Premium cultivation standards
Cannabis culture and community
Streetwear and lifestyle integration

Consumer Trust

The most followed cannabis brand on Instagram with 1.5M+ followers. GSC is the #1 most searched strain on Leafly.