Wyld

Wyld was founded in Portland, Oregon in 2016 with a simple but powerful mission: make cannabis gummies that actually taste like real fruit. At a time when most cannabis edibles relied on artificial flavors and corn syrup, Wyld's founder Aaron Morris insisted on using real fruit juice and natural ingredients in every product.

The result was a line of gummies that stood out immediately on dispensary shelves — not just for their flavor, but for their consistent, predictable effects. Wyld uses a proprietary infusion process that ensures even distribution of cannabinoids throughout each gummy, eliminating the 'hot spots' that plague many competitors.

Wyld's strain-specific approach — pairing Sativa gummies with energizing fruit flavors like raspberry and huckleberry, and Indica gummies with calming flavors like marionberry and elderberry — has become an industry template. Their CBD+CBN sleep gummies were among the first to popularize the CBN sleep category.

The brand has expanded into sparkling water and chocolates, but gummies remain their flagship. Wyld is now available in 9 states and is consistently ranked among the top 3 edibles brands nationally by market share.